Digital Marketing Certification Training

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This Digital Marketing Certification Training. The course is thoroughly planned to help you become a certified Digital Marketer through best practices.

Course Description

Digital marketing happens on a digital platform, website, social media, or email. With this course, you will learn various digital marketing aspects such as Keyword Planning, SEO, Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing, and Google Analytics.

Graduates of any field can pursue digital marketing courses.

Digital Marketing is a rapidly evolving technology, and it gives you vast scope and many job options right in front of you. You can easily create your project by using commonly used platforms such as YouTube, blog creation, and affiliate marketing, part of Digital Marketing.

Basic knowledge of computers is required.

The growth of digital penetration worldwide and the e-commerce boom has led to an ever-increasing demand for skilled Digital Marketing professionals.

A digital marketer uses various digital channels to generate leads and create brand awareness. These channels are Company websites social media networks such as Facebook, YouTube, and Instagram.

What you'll learn

  • You'll learn about Content Marketing, Social Media Marketing, Email Marketing, Mobile Marketing, SEO and Digital Campaigns.

Requirements

  • Graduate of any field or a student can quickly learn this course.

Curriculam

In this training module, you will understand different aspects of Digital Marketing and how they come together in a cohesive and adequate Digital Marketing plan.

What is digital marketing?
Evolution of digital marketing
Creating customer personas
Core concepts of digital marketing
Digital marketing lexicon and metrics

you will learn SEO and drive organic traffic to your website and do keyword research using tools and On-Page optimization.

Importance of search digital
Sources of traffic to your site
Product discovery and how search engines work
What is SEO?
Keywords planning and best practices
Keyword research tools
On-page optimization

you will learn how to drive traffic to the website by using Off-Page SEO techniques using tools such as Moz, SEOptimer, Google Search Console and more.

Off-page SEO?
Off-site Link Building techniques
Google Search Console and Bing Webmaster Tool
SEOptimer tool
Practices for SEO

you will discover how to increase the visibility of your website using paid advertising.

Introduction to Google Search Ads
Sources for paid traffic
Creating ads in Google Ads
Display advertising
Creating and managing your ad campaign

you will know the importance of Email Marketing and how it can improve your business sales.

Introduction to email marketing
Email marketing cycle
Building email list
Creating a lead magnet
Setting up a squeeze page
Tackling spam
content strategies
Improve conversion

This section teaches you to increase traffic to your website through various Affiliate Marketing techniques.

Introduction to Affiliate marketing
How Affiliate Marketing Works
Major Affiliate Marketing channels
Affiliate Marketing

learn how Facebook and Instagram gain organic traffic to your website and run paid ads on these platforms.

Introduction to Facebook and Instagram
Starting a business profile on Facebook and Instagram
Organic marketing on Facebook and Instagram
Paid ad campaigns on Facebook and Instagram

learn how to use YouTube to boost your Digital Marketing strategy.

Introduction to YouTube
Creating a channel on YouTube
Best practices for YouTube channel
Different types of videos
Creating paid ad campaigns on YouTube
YouTube ad formats
YouTube Ads

know how to use Twitter LinkedIn to grow connections, generate leads, and become a thought leader.

introduction to Twitter and LinkedIn
Creating profiles on Twitter and LinkedIn
Best Practices for Twitter and LinkedIn
ad campaigns on Twitter and LinkedIn

discover the basics of Google Analytics, the importance of various dimensions and metrics and how they can impact your website.

Introduction to Google Analytics
Using Google Analytics to understand visitor behavior
Introduction to Landing Pages
Learning Unbounce to create a landing page
Conversions and Goals
Ecommerce Analytics
Multichannel Funnels
Tracking website performance using Google Analytics
Tracking form submissions and clicks using events
Optimizing the overall campaign performance

know how to maximize your revenues using funnels and analytics.

Introduction to Enhanced Ecommerce in Google Analytics
Learning from your competitors
Using tools for competitive analysis

Learn to create a digital marketing campaign.

Importance of integrated digital marketing campaigns
Challenges in integrated digital marketing
Integrated digital marketing strategies
Examples of integrated digital marketing campaigns

FAQ

Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. You can acquire a technique to enhance your business by learning this course.

Marketing Managers earn approx—$ 59,344 per year.

To better understand the course, one must learn as per the curriculum.

Taking up this course offers you an excellent opportunity to expand your knowledge and gain new skills. This course will help you have the requisite knowledge, skills, and practical experience to help enhance a company's marketing strategies.

A digital marketer creates and uploads copies and images for the organization's website. Write and dispatch email marketing campaigns.

Digital marketing requires a core set of hard skills and a long list of career attributes that might take years to master.

CertZip Support Team is for a lifetime and will be available 24/7 to help with your queries during and after the completion of the course.

By enrolling in the Digital Marketing Training Certificate course and completing the module, you can get CertZip Azure training certification.

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Training Course Features

Assessments
Assessments

Every certification training session is followed by a quiz to assess your course learning.

Mock Tests
Mock Tests

The Mock Tests Are Arranged To Help You Prepare For The Certification Examination.

Lifetime Access
Lifetime Access

A lifetime access to LMS is provided where presentations, quizzes, installation guides & class recordings are available.

24x7 Expert Support
24x7 Expert Support

A 24x7 online support team is available to resolve all your technical queries, through a ticket-based tracking system.

Forum
Forum

For our learners, we have a community forum that further facilitates learning through peer interaction and knowledge sharing.

Certification
Certification

Successfully complete your final course project and CertZip will provide you with a completion certification.

Digital Marketing Certification Training

You will receive digital Marketing Certification Training on completing live online instructor-led classes. After completing the course module, you will receive the certificate.

A Digital Marketing Training certification verifies that the holder has the knowledge and skills required to work with digital marketing technology.

You will be given access to the course material for a lifetime once you have enrolled on the course.

demo certificate

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